Internet marketing is the process of growing and promoting an organization using online media as well as the use of the Internet to advertise and sell products and services. By using internet marketing, you are creating your own targeted traffic that becomes leads. Internet marketing is by far the fastest growing advertising method for all companies in this day and age.

Internet marketing, also referred to as online marketing or E-marketing, is defined as the marketing of products or services over the Internet. As of 2007, internet marketing is growing faster than other types of media. This marketing strategy includes all aspects of online advertising products, services, and websites, including market research, email marketing, and direct sales. It does not simply mean ‘building a website’ or ‘promoting a website’. Internet marketing is the process of growing and promoting an organization using online media. At first, internet marketing was special because you needed a specialist to do it. However, in these days you shouldn’t need a specialist to do this type of work.

Buts let break down internet marketing into its fundamental pieces. First, is the marketing aspect of internet marketing. Marketing your business on the web has become a complicated process of methods requiring research, analysis, planning strategy and simultaneous execution. It is a complex skill with many different tactics and approaches. Marketing experts are still trying to figure out all of the technical aspects of the internet and it will take a few more years until fixed models are established. In many ways though marketing on the internet is not science; as with all marketing, it’s an art. The interactive nature of Internet marketing, both in terms of instant response, and in eliciting a response, are unique qualities of the medium. The Internet as a whole has brought many unique benefits to marketing including low costs in distributing information and media to a global audience.

Although internet marketing is more involved than just having a functioning website, website optimization and website promotion is the premier solution to your internet marketing requirement. Website development, managed website hosting, database and data collection methods, and managing how your information technology interacts with your internet presence or storefront are major components of an integrated marketing strategy. Website design services apply function and style to your internet presence. That presence needs to show that somewhere behind that website is a real organization with real goals. Internet marketing strategies include all aspects of online advertising products, services, and websites, including market research, email marketing, and direct sales.

At one time, Internet marketing consisted mostly of having a website or placing banner ads on other websites. Components of internet marketing (also referred to as online marketing) may include: A website, consisting of text, images and possibly audio and video elements used to convey the company’s message, to inform existing and potential customers of the features and benefits of the company’s products and/or services.

Without traffic to your website, your business can’t make any money. This is known as getting traffic and it is becoming harder and harder to do because the number of competitors you have is growing everyday. Internet marketing is about creating your own targeted traffic that becomes leads. That means you can converse with your users, and select traffic rather than accumulate it. When you use cost per click for your internet marketing you will find that you do at least get quality traffic to your website but the downside is that you will have spent a small fortune getting the traffic. All of these internet marketing considerations should be carefully considered before tactical website design, marketing, or traffic-generation tasks begin: Search Engine Optimization (SEO), Search Engine Marketing (PPC), running an analytics project, interested in e-Mail as an advertising medium, and interested in traffic through branding activities. Branding is basically other activities that do generate traffic, but are also building awareness of your products and services. We know that ALL areas of internet marketing are very challenging and that there will come a time when you need expert services to beat your competition in the traffic wars.

Internet marketing is not a one-shot deal. Although it is easy, it isn’t an overnight proposition; it could be weeks, months or years of internet marketing before your Web site becomes viable. Internet marketing is a method that is growing bigger and bigger everyday and is a business imperative because the internet is an irrevocable and unstoppable trend. Internet marketing is a field that is not only about knowledge and experience, but also about imagination. If your small business is using internet marketing, great, don’t stop and make sure to periodically review your efforts and modify to get the most amount of traffic as possible. If you are a business owner and not using internet marketing yet, if you want to stay in business, you’d better hop on the internet superhighway and fast before your competition passes you by.

Amanda Birmingham is an independent author and internet marketing consultant. She works with entrepreneurs to improve their internet presence and marketing strategies. For a 10 part course on a particularly effective method of internet marketing go to [http://www.internetattractionmarketing.com] . To see the other ways Amanda Birmingham works to help the community, go to [http://www.kpihomes.com]

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Part 2 of John Berry from Global Data Consultants talk about internet security while social networking.

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Question Question over Big Brother is Watching Everyone.?
It a question in my homework. Here is the article you need to read first and the question is below,

Privacy eroding, bit by byte

Computers, Engineers Find New Ways to Keep Tabs On Us

First there were security cameras, sprouting like mushrooms on street corners and buildings. Then came shopper cards, offering discounts in exchange for details about buying habits.

In recent years, we’ve seen the emergence of electronic tags or “cookies” on the Internet, software that monitors e-mail, GPS devices that pinpoint our position on the planet, and a growing number of machines that capture fingerprints and face prints.

Now comes the news that federal regulators approved the injection of microchips under the skin, enabling physicians with the right gear to know who someone is without having to ask. And yesterday, the omniscient-seeming search engine Google bested itself by announcing a service to probe for information both online and in your own machine. One company official called it a “photographic memory for your computer.”

Google says no personal information will be sent back to the company. But if it feels like you can’t do anything these days without someone looking over your shoulder, you’re not just paranoid. Cheap computers, blazing fast networks and clever engineers are finding more and more ways to keep tabs on where you go and what you buy, generally with your permission. They’re even getting better at guessing what you’ll do next.

“It’s this whole new world. It’s sort of like all these little details about our lives are being recorded,” said Richard M. Smith, an Internet security consultant in Boston. “We love the conveniences. We love the services. But people kind of instinctively know there’s a dark side to this. They just hope it won’t happen to them.”

Smaller, Faster and Cheaper

To be sure, companies have long gathered personal and shopping information to better market to customers, often with dubious results. Who hasn’t received junk mail or telemarketing calls that seem to have no connection with their lives? But those initiatives are fast improving’ and accelerating as people live more of their lives tethered to cell phones, the Internet and the rest of the wired world, where trading off personal information is part of the price of admission.

Think about a typical day. An advertising service is notified when you check the sports scores on the Web. The EZ-Pass transponder signals when you go through a tollbooth. The pharmacy collects personal medication details and sends them along to data companies for analysis. At work, some employees now use face recognition systems to get in to their offices, or they type on machines that trace every keystroke.

“Every move you make is becoming part of your permanent record,” said Peter P. Swire, a privacy expert and law professor at Ohio State University. “The trend is smaller, faster, cheaper.”

Rapid Accumulation

There’s no question the data are accumulating, and faster than many people understand. A few years ago, researchers at the University of California at Berkeley estimated that all the information created by humanity by 1999 would double by about now. One of the leading aggregators of personal information, an Arkansas company called Acxiom Corp., has roughly a million times more information about adult Americans and their families than when it first sold stock two decades ago.

Other commercial information services routinely tout their ability to access some 20 billion records. And that’s not counting the digital details that come in the form of photographs, videotapes and sensor readings. Most people know companies can mine credit card data, loan records and other transactions. But few know that companies already offer video-mining services as well. One day we might be able to mine the information generated by radio frequency identification chip implanted in our arms. Or we might just use a Google search service custom-made for RFID, as the chips are known.

Not everybody is vexed by these trends. Homeland security, law enforcement and intelligence officials are rushing to take advantage of this wealth of information to protect the country. Web sites like Amazon.com, cell phone services, catalogue retailers, financial services companies and many others are increasingly adept at using data systems to serve customers. Ask people whether they’d give up those services, and many would offer a resounding “no.”

David Brin, an author and futurist, believes that recent technological developments have revolutionized the ability of people to see, through cameras around the globe, and remember details through almost unimaginably rich warehouses of information that serve as proxies for our limited memories.

He predicts that we will one day be able to “know” almost everybody in the world through instant access to personal information in ubiquitous dat

The Best Answer The whole concept of Big Brother is scary, and I dont even want to think of the whole “We are being watched” ethos as that kind of nightmare scenario is far too much to even imagine.

But the truth is we are being watched, talk about an unconsenting form of invasion of privacy 🙂

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