Marketing professionals have always been extremely innovative in using various mediums and Internet marketing professionals are probably the most proactive group in this fraternity when it comes to employing some new medium to spread their message.

While Internet marketing has come of age with the recent social media marketing evolution and other aggressive variations like viral marketing; marketers are yet to discover the full potential of another extremely effective medium – Internet Radio.

Radio has been used as a marketing medium ever since its inception. However, with the advent of TV, Internet and various other ways of entertainment, traditional radio has lost its importance to some extent. Internet radio has been successful in bringing back the focus to this medium. As the number of Internet users is on the rise every passing day, so is the number of people who listen to Internet radio. This growing number of Internet radio listeners definitely provides a lucrative field for the marketers to push their message.

There are several Internet radio stations that are extremely professional and host quality shows. These radio stations have a good number of regular listeners. There are stations that are particularly dedicated to certain industries and these Internet radio stations can actually be a gold mine for marketers working in those specific niche.

There are several advantages of using Internet radio as your advertising medium, some of which can be as follows:

• A relatively new medium used by lesser number of advertisers, so your message doesn’t get lost among another thousand advertisements.
• Many Internet radio stations are specific to certain niche, so if you are advertising a product specific to that niche, you are actually hitting your target segment specifically.
• You really don’t need to give an advertisement! You can simply be a guest at any of the talk radio shows on a popular Internet radio station and that would do wonders to promote your brand. Of course you need to know your stuff if you are considering this option.
• When a user listens to an Internet radio station, he actually logs on to that website or clicks the “play” button to listen to it. More user involvement indicates more engaged users resulting in easier penetration of marketing message.
• We come across more ads on visual media than on any audio medium – it is expected the attention share would be more in this case.
• Internet radio carries with it the inherent nature of Internet – it is Global! You are not just advertising to your own city or town, Internet radio has the capacity to take your message to the world.

Some marketers have already started using the better-known Internet talk radio stations for advertising their products and services. However, this medium is still probably at its infancy with respect to commercialization. It is expected that the marketers will definitely make full use of its potential with the increase in popularity of the medium. Who knows, Internet radio might turn out to be the next big thing in the marketing field!

This article is written by Ray Smith, a marketing expert with years of experience in different industries and specialized knowledge on SEO and Internet marketing. Internet Talk Radio

Youtube Results For Internet Security Measures

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THE SYSTEM: Organisation is the key. A system has to be in place. Every available option must be explored. Resistance is never futile.

Yahoo Answers For Internet Security Measures

Question For home desktop with broadband, what internet security measures should i take?
Win XP Pro system and i’ve already got Active Virus Shield by Kapersky installed and regularly updated. What other products should i install for total protection? In terms of malware, firewall, phishing etc…. Suggest me a product or a combo please. I would be using the comp for Net Banking and a lot of other sensitive information.

The Best Answer Get a router, they are cheap, and provide the most protection for the dollar.

You can easily pickup a router, or wireless router for $20 to $40.

Your computer ( depending on operating system), can have thousands of ports that are accessible through your internet connection. Hackers, simply unleash software to scan each port address looking for a common response. When a response is detected, each important port on your computer is scanned for known vulnerabilities.
Your PC may also be advertising your location, which should also be prevented.

A router adds an extra layer of addressing to your computer.
Adding a router makes your PC invisible unless the correct address information is provided.

For example, a burglar can rob your house. But if he cant see your house, he cant see it to rob it.

Windows XP SR2 comes with a software firewall, but a router is a hardware firewall. All traffic must originate from behind the firewall/router out to your selected web site, then returned thought the same path. A hacker trying a cold scan, wont see your PC, or ports because they are only one address.
This can be gotten around, but will stop the vast majority of web worms, and amateurs.

After you get your router, change the default user ID and password. Most routers ship with default admin passwords, and hackers know this. Change the default password, so you cant get your router settings changed in the dead of night. For wireless routers, setup encryption so you are not a open hot spot for every Tom Dick and Harry to use your internet connection to download child porn in your name.

Here is a list of other things you can do to save you some grief. Everyone needs to clear their cache . . . .
Also checking your XP IE security settings. . . . .

Clearing the cache and limiting its size is good maintenance. Scanning for spyware may also turn up some problems.
Block hacker sites through the security control dialog box.
Follow the instructions below to install and use Spybot 1.5
Browser problems are often caused by problems with the cache.

First clear your cache.

close all IE browser windows, then open only one, and from the menu, select:
Tools, Internet Options,
in the pop up dialog box, select:
Delete Cookies, OK,
Then in the same dialog box:
click Delete Files,
and check the box that says ” delete all offline content”, OK
Your hard disk will spin for a bit ( 20 to 40 sec) depending on the size of your cache.

Dont worry about that deleting files message, it is just old web pages you visited, nothing worth saving.

Go back to the same dialog box, and select:
Settings,
On the dialog box for this, change the amout of disk space to use to 30MB. Somtimes, this value is set way too high.
Also on this dialog box be sure that the check box for:
Check for newer versions of stored pages,
Every visit to the page.

This setting can also solve a lot of web page access problems.

Go to Tools, Internet Options, Security,
The slider for “Internet” should be set to Medium.
click the Trusted Sites icon, there probably will not be anything in there. If you find a strange site you dont know, delete it. Only your trusted bank site, or place you know for sure should be in there.
Then click on Restricted Sites. The slider should be set to high, and it should be filled with restricted sites populated by your security program.

If it is empty, you can download spybot, download updates, select all available updates, download updates, and click imunize, it will show you how may bad products can be blocked, . . .
Great, but you need to click +imunize “again” at the top.
This will fill that restricted sites box so you dont go to a hacker site. Then scan your computer for problems.
It will usually find cookies and call them harmful, but it can also turnup key stroke loggers, and other nasty things, and it is free !

Reboot your computer when finished.

Get Spybot – Search & Destroy 1.5,
it works great, and is free.

May the force be with you . . . .

Twitter Results For Internet Security Measures

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